George VanHaaften is a multidisciplinary designer merging streetwear, visual identity, and fashion photography to create stronger brands. His work includes developing visual identities for athletes and influencers, translating personal narratives into intentional product designs that extend across apparel, imagery, and digital presence.
Currently based in Ann Arbor, Michigan, George is pursuing a degree in Communications & Media with a minor in Art & Design from the University of Michigan. This educational path and experience with his own streetwear brand, Creative Blueprint, have greatly influenced how he approaches projects. George aims to emphasize storytelling through minimal details as he creates products and defines brands that feel intentional, elevated, and rooted in storytelling.
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